Post author are entirely his own (other than the possibility of hypnosis) and may not always reflect the views of SEOmoz, Inc..
I have given some frustration in Q & A lately with how Google handles extracts the search and META descriptions. You've seen a schizophrenic search result that looked something like this:
Site owners are naturally frustrated when they see descriptions of META, they have worked on that get carelessly discarded cancelled. True, when excerpts come from, and is there something, you can do to stay in control?
In General, excerpts from research comes from 1 to 3 places (and extracts the base, we are talking about right here, not rich like links extracts):
CopyOpen descriptionsOn-page META data Directory Project (ODP)
In the example above, Google is from my query ("11 January") and by drawing the page content which the algorithm considers relevant. Given that this copy is really fair dates and fragments, I finished by with a bizarre mash-up of copy on the page.
Then y thing you can do Google bend to your will and always use your META descriptions? Unfortunately, the answer is "no". Like many SEO, however, there are a few ways to shift to Google in the right direction:
Say that, for any reason whatsoever, we really wanted this post blog for SEOmoz rank for "on 19 January. One solution is to make sure that this phrase appears in our META description for the page. If Google can find the corresponding copy in your description, they are more likely to use the tag. It is also just a good exercise – determine what your base target keywords and their targeting naturally in your META description (Don't just make it a list of keywords, well understood) will help you focus your SEO efforts overall on the page.
In some cases, double-having too many pages with title tags or META Description can lead Google to rank the wrong page or filter this META description. De-duplicating your titles and meta descriptions is a good practice anyway, but by ensuring that each page has its own description relevant and unique can also help ensure that Google sees the value in these descriptions.
If you believe that your research snippet comes from the Open Directory Project (it would be more frequent on the homepage as deeper pages and long tail queries), you can block Google using your DTP list with the following META tag:
This problem is not common as formerly, but he always pop up from time to time.
There is an another, much more serious META tag that you can use to block your passage entirely:
This directive deletes your extract fully, however, so use with caution. It can also perform caching. In General, would only use this option if Google is taking liberties with the extracts that could impair your brand or cause legal problems. In General, these questions would be better heard in your content on the page directly.
Attempts by Google to match queries extracts still do not work the way you want, but in general they are a good thing. Implementation matching keywords bold lead click throughs, and people rarely read the full text of an extract. Don't worry if it's just a couple of requests from the long tail, about it.
View the original article here
I have given some frustration in Q & A lately with how Google handles extracts the search and META descriptions. You've seen a schizophrenic search result that looked something like this:
Site owners are naturally frustrated when they see descriptions of META, they have worked on that get carelessly discarded cancelled. True, when excerpts come from, and is there something, you can do to stay in control?
In General, excerpts from research comes from 1 to 3 places (and extracts the base, we are talking about right here, not rich like links extracts):
CopyOpen descriptionsOn-page META data Directory Project (ODP)
In the example above, Google is from my query ("11 January") and by drawing the page content which the algorithm considers relevant. Given that this copy is really fair dates and fragments, I finished by with a bizarre mash-up of copy on the page.
Then y thing you can do Google bend to your will and always use your META descriptions? Unfortunately, the answer is "no". Like many SEO, however, there are a few ways to shift to Google in the right direction:
Say that, for any reason whatsoever, we really wanted this post blog for SEOmoz rank for "on 19 January. One solution is to make sure that this phrase appears in our META description for the page. If Google can find the corresponding copy in your description, they are more likely to use the tag. It is also just a good exercise – determine what your base target keywords and their targeting naturally in your META description (Don't just make it a list of keywords, well understood) will help you focus your SEO efforts overall on the page.
In some cases, double-having too many pages with title tags or META Description can lead Google to rank the wrong page or filter this META description. De-duplicating your titles and meta descriptions is a good practice anyway, but by ensuring that each page has its own description relevant and unique can also help ensure that Google sees the value in these descriptions.
If you believe that your research snippet comes from the Open Directory Project (it would be more frequent on the homepage as deeper pages and long tail queries), you can block Google using your DTP list with the following META tag:
This problem is not common as formerly, but he always pop up from time to time.
There is an another, much more serious META tag that you can use to block your passage entirely:
This directive deletes your extract fully, however, so use with caution. It can also perform caching. In General, would only use this option if Google is taking liberties with the extracts that could impair your brand or cause legal problems. In General, these questions would be better heard in your content on the page directly.
Attempts by Google to match queries extracts still do not work the way you want, but in general they are a good thing. Implementation matching keywords bold lead click throughs, and people rarely read the full text of an extract. Don't worry if it's just a couple of requests from the long tail, about it.
View the original article here
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