Curious Quorites want to know:
SEO is immoral?
Seek us relevance through the search engine. Learning SEO makes it more likely that you are going on a target that is not relevant, manipulating the system to achieve its objective. Thus, wasting time and resources from the user. It could be considered advertising in the form of a search result.
Is this misleading and counter to the public welfare?
Normally, I got permission just answered on Q + A in the site itself, but in this case, I felt that the topic warranted a wider coverage. Let's start by the points of the question of dissection, and then tackle the theme.
"Learning and manipulating the system to achieve its objective, SEO makes it more likely that you are going on a target that is not relevant."
This statement seems to me as fundamentally false. SEO, like all forms of influence humans can have on the other, can be used for good or evil. In particular, much of the SEO is that use it to promote non-relevant results is, generally speaking, a popular race of fool. I will illustrate why:
SEO is almost never applied to render non-relevant results to queries unrelated rank. And, I would go further, by arguing that if the white hat SEO did exist, millions of search results much worse, as less high quality, relevant outcomes would make their content accessible to search engines and well targeted towards applications.
SEO complain this way seems akin to complain about demographics in advertising of the brand. It can annoy you replay Jon Stewart on the Daily Show, clever advertisers have thought that you appreciate the cheesiness of Cheetos ® snacks * delicious, salty and thus interrupt witty banter from Jon with images and sounds on their product. However, a world without ratings metrics, profiling and advertiser savvy would almost certainly be you show much less attractive advertisements.
The practice of SEO (Search Engine Optimization) attracts billions of dollars of investment and massive amounts of energies of the marketers to achieve three key objectives:
Determine seeking individuals and create content which serves as them a wellMake sites, pages and material accessible to the search engines, so they can display when relevant searches are performedImprove ranking of pages already accessible so that they draw in greater quantity of visitors
The beauty is that in an open market, trade, those who do the best job of creating useful content and creative ways marketing earn links and references that lead to higher rankings and more traffic.
"It could be considered advertising in the form of a search result."
Seems a very clever statement and has a lot of logic to reverse. Search results are advertisements, you can display ignore them or engage with them. They require much less time / energy than traditional brand advertising but they also carry any more weight or special impact. They are simply opportunities to click and discover if you found something useful + relevant.
I also like the analogy of advertising because in SEO, as with publicity, the objective is simply to show advertising, is to inspire action. A terrible advertisement for a great product is just as useless as a great advertising for a (possibly worse) terrible product. Thus, showing irrelevant results or attract clicks do convert or measures is futile. Advertising works only if the product may enter the transaction.
"Is this misleading and counter to the public welfare."
If SEO is misleading, it is any other form of influence and marketing (and in many cases, as well as other SEO). Human beings humans, who were born in the 20th and 21st century recognize marketing and what it means, how it works and that it serves. I had a good discussion of Twitter with Paul Martin of epiphany about it today:
SEO is immoral?
Seek us relevance through the search engine. Learning SEO makes it more likely that you are going on a target that is not relevant, manipulating the system to achieve its objective. Thus, wasting time and resources from the user. It could be considered advertising in the form of a search result.
Is this misleading and counter to the public welfare?
Normally, I got permission just answered on Q + A in the site itself, but in this case, I felt that the topic warranted a wider coverage. Let's start by the points of the question of dissection, and then tackle the theme.
"Learning and manipulating the system to achieve its objective, SEO makes it more likely that you are going on a target that is not relevant."
This statement seems to me as fundamentally false. SEO, like all forms of influence humans can have on the other, can be used for good or evil. In particular, much of the SEO is that use it to promote non-relevant results is, generally speaking, a popular race of fool. I will illustrate why:
SEO is almost never applied to render non-relevant results to queries unrelated rank. And, I would go further, by arguing that if the white hat SEO did exist, millions of search results much worse, as less high quality, relevant outcomes would make their content accessible to search engines and well targeted towards applications.
SEO complain this way seems akin to complain about demographics in advertising of the brand. It can annoy you replay Jon Stewart on the Daily Show, clever advertisers have thought that you appreciate the cheesiness of Cheetos ® snacks * delicious, salty and thus interrupt witty banter from Jon with images and sounds on their product. However, a world without ratings metrics, profiling and advertiser savvy would almost certainly be you show much less attractive advertisements.
The practice of SEO (Search Engine Optimization) attracts billions of dollars of investment and massive amounts of energies of the marketers to achieve three key objectives:
Determine seeking individuals and create content which serves as them a wellMake sites, pages and material accessible to the search engines, so they can display when relevant searches are performedImprove ranking of pages already accessible so that they draw in greater quantity of visitors
The beauty is that in an open market, trade, those who do the best job of creating useful content and creative ways marketing earn links and references that lead to higher rankings and more traffic.
"It could be considered advertising in the form of a search result."
Seems a very clever statement and has a lot of logic to reverse. Search results are advertisements, you can display ignore them or engage with them. They require much less time / energy than traditional brand advertising but they also carry any more weight or special impact. They are simply opportunities to click and discover if you found something useful + relevant.
I also like the analogy of advertising because in SEO, as with publicity, the objective is simply to show advertising, is to inspire action. A terrible advertisement for a great product is just as useless as a great advertising for a (possibly worse) terrible product. Thus, showing irrelevant results or attract clicks do convert or measures is futile. Advertising works only if the product may enter the transaction.
"Is this misleading and counter to the public welfare."
If SEO is misleading, it is any other form of influence and marketing (and in many cases, as well as other SEO). Human beings humans, who were born in the 20th and 21st century recognize marketing and what it means, how it works and that it serves. I had a good discussion of Twitter with Paul Martin of epiphany about it today:
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