Search engines can be of tremendous help when you are researching the market a certain product. And the feedback on the market is just a tiny part of the useful info that you can gather with the help of Google, Yahoo and MSN. Believe me, there’s a lot more you can see about the “psychology,” development and potential of the product if you know WHAT to investigate and HOW to investigate.
In this blog post I would like to show you:
- how to gather the search demand “intelligence” to see the trends on the market about a given product;
- how to gather the feedback and analyze it;
- how to use this info for your SEO battle plan, in case you are an affiliate for this product.
The screenshot from Google Insights below highlights an interesting nuance in the development of SocialAdr.com. At the beginning it was more popular as a product which used to be “Social Adr” (two different words), and if you do the search in Google you can still find some publications that refer to the product like “SocialAdr”
But eventually the product started to be recognized by the market and referred to by the domain name way of calling the product – like this “SocialAdr” – two words blended into one word.
This transition from the product to the domain name did not happen quickly, you can see on the Google Insights screenshot that it was only in June 2010 that the search trend of “SocialAdr” has won the battle over search trend of “Social Adr.” But since then the domanish look of the product has a bigger demand.
I assume that this psychological shift in the search trends proves that for a certain group of people the product has become the part of their daily routine. And that is why the site/domain name search has won over the product name search. After 8 months (since Oct 2009 till June 2010) people got enough facts to see how it works and to start using the tool on a regular basis. They already come to the web site, they no longer need to be convinced about the product.
By the way, Alexa rank that shows traffic growth for SocialAdr.com …
… is partially proving this history of development. The product did not get popular overnight. It was a gradual building of trust between the users of the product and product developers. Slowly, step-by-step, the site started to grow, having reached very nice traffic at the moment. If you know Alexa ranking system, then you know how hard it is to get to the top 10,000 traffic sites of the planet. And SocialAdr.com got there.
So, the way uphill wasn’t quick. But it was stable in its growth. And I think it speaks into favor of the quality of the product.
When gathering the feedback it is important not only to read what people are saying about the product, but also to try understanding WHO was writing this. Was it an affiliate of the product? Was it a p*ssed off competitor? Was it just another “nay” sayer? All these things help to evaluate how objective and unbiased this feedback is.
So, keeping these things in mind I did a research for 2 pages (1st and 2nd page in search results in Google, Yahoo and MSN for keyword ’socialadr’) and these are the things that I’ve noticed in the search results and feedback.
(1) Affiliates started to work, and we can see lots of reviews.
In the next section of this post I will show you how to easily “bypass” these affiliates with SEO. Surely the affiliates are promoting the product, and this might compromise their unbiased approach, though some reviews that I have seen have been very detailed and well-thought. But I think the fact that affiliates started to work is a good sign that the product is gaining trust.
(2) Forum posts.
I love to see forum posts as a source of discussion, because this is where you have great chances to get realistic feedback about the product. For example, the forum post that I found in Google search results on page 2. And I liked the general way of the discussion, because when some forum member with nice forum reputation – without any blatant and stupid promo “tricks” are sharing their experience – this helps to understand the real value of the product. Yahoo showed 2 forum discussions from Warrior Forum (which is a very popular forum with lots of Internet marketing and SEO folks inside). The discussion where real, with different points of views, with people saying that they like and don’t like about SocialAdr.com
The general tone of the discussions is favorable towards the product. The comments about pros and cons of the product make sense, and they really show what people think about SocialAdr.com
(3) Media created by SocialAdr.com
SocialAdr.com team also did not waste its time and started to create info that is aimed to rank high for their product name in search results. You can see Twitter accounts, you can see their official blog, YouTube videos. I even think that some of the articles that I saw in search results and published on top article directories belong to the team or the people who are very closely related to the team (though, this is just an assumption).
Surely we can’t expect super unbiased approach from the creators of the product. But, people who are smart enough to play the media games with blogs, videos and other things are very likely to be smart in other things that they are doing. So, as the source of unbiased info this is not the best example. But as a sign of product owners to know what they are doing – yes, this is a positive sign.
The general problem about affiliates who want to make money from recommending a product is that they choose tough keywords, the keywords that will require lots of resources to get page 1. And if you are not on page 1 – then where will you get the traffic from?
So, if you are an affiliate of SocialAdr.com or want to become an affiliate, please don’t use keywords like: SocialAdr, Social Adr, SocialAdr.com These keywords are already “taken” by other people and you will need to build lots of backlinks to rank high for them.
Instead, use longtail keywords with small link building competition. I’ve already done the research for you and found the keywords that:
- have direct relation to the product;
- have search demand;
- have small link building competition.
Below you will see the list of the products and their allinanchor (allinanchor shows direct link building competitors – the web pages that are also “fighting” for the same keyword and building backlinks for it):
- socialadr cost – 0 sites in allinanchor (”fighting” for the same keyword)
- does socialadr work – 0 sites allinanchor
- socialadr coupon code – 5 sites in allinanchor
- socialadr coupon – 33 sites in allinanchor
- socialadr review – 171 in allinanchor
Important: I was suggesting ONLY the keywords that have already gained search demands and you can see them popping up in the suggestions when you do search in Google like this…
Of course, you can use the text versions of these keywords like “socialadr reviews”, instead of “socialadr review” and other versions. But my point was to show only the keywords that at this moment have search demand recorded by Google.
View the original article here
In this blog post I would like to show you:
- how to gather the search demand “intelligence” to see the trends on the market about a given product;
- how to gather the feedback and analyze it;
- how to use this info for your SEO battle plan, in case you are an affiliate for this product.
The screenshot from Google Insights below highlights an interesting nuance in the development of SocialAdr.com. At the beginning it was more popular as a product which used to be “Social Adr” (two different words), and if you do the search in Google you can still find some publications that refer to the product like “SocialAdr”
But eventually the product started to be recognized by the market and referred to by the domain name way of calling the product – like this “SocialAdr” – two words blended into one word.
This transition from the product to the domain name did not happen quickly, you can see on the Google Insights screenshot that it was only in June 2010 that the search trend of “SocialAdr” has won the battle over search trend of “Social Adr.” But since then the domanish look of the product has a bigger demand.
I assume that this psychological shift in the search trends proves that for a certain group of people the product has become the part of their daily routine. And that is why the site/domain name search has won over the product name search. After 8 months (since Oct 2009 till June 2010) people got enough facts to see how it works and to start using the tool on a regular basis. They already come to the web site, they no longer need to be convinced about the product.
By the way, Alexa rank that shows traffic growth for SocialAdr.com …
… is partially proving this history of development. The product did not get popular overnight. It was a gradual building of trust between the users of the product and product developers. Slowly, step-by-step, the site started to grow, having reached very nice traffic at the moment. If you know Alexa ranking system, then you know how hard it is to get to the top 10,000 traffic sites of the planet. And SocialAdr.com got there.
So, the way uphill wasn’t quick. But it was stable in its growth. And I think it speaks into favor of the quality of the product.
When gathering the feedback it is important not only to read what people are saying about the product, but also to try understanding WHO was writing this. Was it an affiliate of the product? Was it a p*ssed off competitor? Was it just another “nay” sayer? All these things help to evaluate how objective and unbiased this feedback is.
So, keeping these things in mind I did a research for 2 pages (1st and 2nd page in search results in Google, Yahoo and MSN for keyword ’socialadr’) and these are the things that I’ve noticed in the search results and feedback.
(1) Affiliates started to work, and we can see lots of reviews.
In the next section of this post I will show you how to easily “bypass” these affiliates with SEO. Surely the affiliates are promoting the product, and this might compromise their unbiased approach, though some reviews that I have seen have been very detailed and well-thought. But I think the fact that affiliates started to work is a good sign that the product is gaining trust.
(2) Forum posts.
I love to see forum posts as a source of discussion, because this is where you have great chances to get realistic feedback about the product. For example, the forum post that I found in Google search results on page 2. And I liked the general way of the discussion, because when some forum member with nice forum reputation – without any blatant and stupid promo “tricks” are sharing their experience – this helps to understand the real value of the product. Yahoo showed 2 forum discussions from Warrior Forum (which is a very popular forum with lots of Internet marketing and SEO folks inside). The discussion where real, with different points of views, with people saying that they like and don’t like about SocialAdr.com
The general tone of the discussions is favorable towards the product. The comments about pros and cons of the product make sense, and they really show what people think about SocialAdr.com
(3) Media created by SocialAdr.com
SocialAdr.com team also did not waste its time and started to create info that is aimed to rank high for their product name in search results. You can see Twitter accounts, you can see their official blog, YouTube videos. I even think that some of the articles that I saw in search results and published on top article directories belong to the team or the people who are very closely related to the team (though, this is just an assumption).
Surely we can’t expect super unbiased approach from the creators of the product. But, people who are smart enough to play the media games with blogs, videos and other things are very likely to be smart in other things that they are doing. So, as the source of unbiased info this is not the best example. But as a sign of product owners to know what they are doing – yes, this is a positive sign.
The general problem about affiliates who want to make money from recommending a product is that they choose tough keywords, the keywords that will require lots of resources to get page 1. And if you are not on page 1 – then where will you get the traffic from?
So, if you are an affiliate of SocialAdr.com or want to become an affiliate, please don’t use keywords like: SocialAdr, Social Adr, SocialAdr.com These keywords are already “taken” by other people and you will need to build lots of backlinks to rank high for them.
Instead, use longtail keywords with small link building competition. I’ve already done the research for you and found the keywords that:
- have direct relation to the product;
- have search demand;
- have small link building competition.
Below you will see the list of the products and their allinanchor (allinanchor shows direct link building competitors – the web pages that are also “fighting” for the same keyword and building backlinks for it):
- socialadr cost – 0 sites in allinanchor (”fighting” for the same keyword)
- does socialadr work – 0 sites allinanchor
- socialadr coupon code – 5 sites in allinanchor
- socialadr coupon – 33 sites in allinanchor
- socialadr review – 171 in allinanchor
Important: I was suggesting ONLY the keywords that have already gained search demands and you can see them popping up in the suggestions when you do search in Google like this…
Of course, you can use the text versions of these keywords like “socialadr reviews”, instead of “socialadr review” and other versions. But my point was to show only the keywords that at this moment have search demand recorded by Google.
View the original article here
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